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Target GroupsThe first question for a successful communication strategy is the audience. Given the topics in the project SALVERE we have two main groups as target audience in focus (public oriented and practitioners) and, as a third group, to a lesser extent scientists. In the list below are the target groups are shown in greater detail.
· local and regional authorities · policy makers · public bodies · NGOs
· farmers · consultants and technicians in the field of agriculture
This classification has to be handled flexible in regard to the different partner countries and their respective structures and administrative bodies. Additionally, within those (sub) groups there are different types of people who have different attitudes and possibilities. So, it is possible to define/refine the above mentioned broader definitions. Our “perfect” targets are for example:
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